The company’s first agency and distributorship contract was with one of the world’s leading pharmaceutical firms, Johnson & Johnson. This association, which continued for nearly 10 years, enabled Haks to make significant advances towards achieving a global perspective and reaching world standards. As a result, the company undertook joint projects in Turkey and in neighbouring countries with leading world brands such as Colgate-Palmolive, Twinings Teas, Sandoz Nutrition, Novartis Nutrition, Britvic Soft Drinks, Storck, Sara Lee, Harvey Scruton, Thornton & Ross and Gifrer.